Guides
How to do one thing properly, step by step.
WhatsApp for car dealers: a practical playbook
Car buyers already use WhatsApp. How dealers can add it to listings, handle enquiries properly, keep the CRM in the loop and avoid the usual mistakes.
GuidePage-aware conversations: why context beats a generic chat widget
A chat that knows which page the visitor is on can skip the small talk and answer the real question. How page-aware chat works, with estate agency examples.
GuideSite search is a conversion tool, so treat it like one
Site search is where visitors tell you exactly what they want. A practical guide to making search on car, property and catalogue sites turn intent into leads.
GuideAttribution for humans: tying website chats to revenue
A plain-English guide to attribution: how to connect website conversations, forms and bookings to deals and revenue, without a data science team.
GuideHow to write a conversational form people actually finish
One question at a time only works if the questions are good. How to order, word and branch a conversational form so visitors finish it and you get usable leads.
GuideLead routing 101: every enquiry to the right person, fast
A practical guide to lead routing: the rules that matter, round-robin versus territory, after-hours cover, handover and how to tell if your routing works.
GuideSpeed to lead: why the first minutes after an enquiry matter
An enquiry is warmest the moment it's sent. A practical guide to measuring your response time, covering the evenings and weekends, and replying while it counts.